SPONSOR ROCK THE RACEWAY
128 BANDS. ONE STAGE. A LOCAL CROWD THAT IS ALREADY WATCHING.
Rock the Raceway is a battle of the bands that runs all summer online and ends with a live festival at Jennerstown Speedway on Sunday, August 23, 2026. It is all ages, and kids 12 and under get in free. This is not a one-day logo drop. It is a season-long campaign with a live finale, and your brand can ride the whole thing.
THE SHORT VERSION
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Official Partner Network
Our Sponsors & Partners
Rock the Raceway is sponsored by Pro Disposal and Smail Auto Group, powered on-air by the Audacy Pittsburgh station family and Hugs Radio, and championed on the ground by GO Laurel Highlands.
Official Business Partners
Local businesses putting their name behind Rock the Raceway and the bands playing it.
Pro Disposal
Three generations of waste management across Central PA. Residential, commercial, industrial, and municipal garbage pickup, dumpsters, and recycling.
Smail Auto Group
Family-owned auto group in Latrobe and Greensburg, PA. Ten new-vehicle brands plus used, service, parts, collision, and commercial trucks.
American College Connection
College recruiting service connecting student athletes with coaches and programs across the country.
Audacy Pittsburgh Radio Network
Five signals reaching every corner of Western PA across pop, country, hip-hop/R&B, sports, and news.
Community Radio Partner
Independent local radio championing the bands and the scene that make Rock the Raceway possible.
Regional Tourism Partner
The official destination marketing team putting Rock the Raceway on visitor guides across the Laurel Highlands.
Champion Prize Partner
Champion Bonus: 8-Hour Recording Session
The Rock the Raceway champion wins an 8-hour recording session at Tonic Recording Studios in Pittsburgh, PA.
WHAT THIS ACTUALLY IS
I will be straight with you. This started as a fun idea and it has grown into something a lot bigger than we planned. We built a bracket-style battle of the bands, put it online, and let fans watch the band videos and vote their favorites through, round after round, all summer. The winner takes home $6,000 on stage at the finale.
People are not just clicking and leaving. They are staying on the site about four and a half minutes at a time, which is a long time on the internet. The 128 bands are pushing it to their own followers every week, so the crowd keeps building on its own. The last two big moments, the Final Four reveal and the live show, are still ahead of us.
I am bringing on a handful of local companies to help make the day great for everyone coming out. In return, your name rides along with all of it.
WHY THIS WORKS FOR A SPONSOR
YOU ARE BUYING ATTENTION, NOT IMPRESSIONS
Most sponsorships put your logo somewhere people scroll past. Ours puts your name inside a four and a half minute visit that people choose to spend. When your spot runs before a band video, it gets watched, not skipped. That is the difference between a billboard and a conversation.
YOU GET THREE MONTHS, NOT ONE AFTERNOON
Your brand is in front of this audience from the day you sign through August 23. Every week there is a new round, new videos, and 128 bands sharing it with their fans. A one-day event gives you one day. This gives you a season.
IT IS YOUR EXACT CUSTOMER, CLOSE TO HOME
Three out of four people voting are in Pennsylvania, and most live in the counties within an hour of the speedway. Latrobe and Greensburg sit right at the center of the crowd. If you sell to families in this part of the state, this is your market, household for household.
YOU CAN LOCK YOUR COMPETITOR OUT
At the top levels, we hold one company per category. One bank. One energy company. One car dealer. One remodeler. When your competitor signs first, that door closes for the summer.
EVERY SPONSORSHIP COMES WITH TICKETS
This is not just a logo buy. Every level puts your people in the gates on August 23. Bring the staff, bring the family, bring your best customers, and spend the day at the speedway on us.
- Gold: 6 VIP + 10 GA tickets
- Silver: 4 VIP + 6 GA tickets
- Bronze: 4 GA tickets
- Community Partner: 2 GA tickets
VIP tickets include the hospitality area and the best sightlines to the stage. Need more seats for your crew? We can add them into your agreement.
WHO IS WATCHING
The audience is local and it is concentrated, not scattered across the map.
- Three out of four voters are in Pennsylvania.
- The heaviest counties are Westmoreland and Allegheny, with the towns around the venue filling in most of the rest.
- Latrobe and Greensburg are the population center of the crowd.
- The venue seats up to 11,000, inside a 90 mile radius of roughly five million people.
If your business serves the Laurel Highlands, Somerset, Cambria, or Westmoreland, you are talking to the right room.
THE LEVELS
There is a spot at every size, from the company that wants its name on the whole thing to the local shop that just wants to pitch in.
GOLD
2 spots
Stage naming, your whole industry to yourself for the summer, and 16 tickets to the finale.
- A named round of the bracket, plus stage-naming rights on event day
- 6 VIP + 10 GA tickets for the live finale
- One gated co-branded offer, opted-in list delivered
- Coupon and redemption tracking
- Geo-targeted advertising aimed at your service area
- Your own UTM codes on every link and email, tracked in your analytics and ad platform
- 1 dedicated email and 2 dedicated social posts
- 3 on-site banners and a 10x10 activation booth
- Every-round PA announcements
- Category exclusivity in your industry
SILVER
4 spots
A named Sudden Death round, a booth on the grounds, and 10 tickets to the finale.
- A named Sudden Death round of the bracket
- 4 VIP + 6 GA tickets for the live finale
- Coupon or offer with basic redemption tracking
- Your UTM codes on your links, tracked in your analytics
- Named mentions in every round-results email
- 1 dedicated social post plus round-by-round mentions
- 2 on-site banners and a 10x10 activation booth
BRONZE
6 spots
A banner at the event, social mentions, and 4 tickets to the finale.
- 4 GA tickets for the live finale
- 1 on-site banner
- Optional coupon or offer in the round-results emails
- Round-by-round social mentions
- Optional activation booth add-on
- Named in the post-event recap
COMMUNITY PARTNER
10 to 15 spots
A shout-out, a spot on the supporter wall, and 2 tickets to the finale.
- 2 GA tickets for the live finale
- Name on the sponsor supporter wall on-site
- One dedicated social shout-out
- Named in the post-event recap
FRIEND OF THE FESTIVAL
Open
Your name on the supporter wall at the event. The easy way to be part of it.
- Name on the sponsor supporter wall on-site
- Shout-out in a group thank-you post
MEDIA PARTNER
3 to 5 spots
You bring coverage or airtime. We match it with on-site presence and audience.
- On-site presence and banner matched to the value of the media you bring
- Mentions across our channels
- We point our audience at your platforms
- Grows reach for both sides. Costs neither side any cash.
Benefit counts (banners, tickets, and similar) are starting points and can be adjusted by agreement.
BUILD YOUR OWN
Here is the part most events cannot offer. We designed and run the entire site ourselves, our own build and our own database, every pixel and every click. So we do not have to hand you a fixed package. Tell us what you want this to do for your business, and we build it in and report back on what it did.
GET SEEN
- Your name on the bracket, a single round, or the whole competition.
- A mention in the round-results emails that land in every voter's inbox.
- Banners, signage, and PA reads on the grounds at the live finale.
- Dedicated social posts pointed at a local, engaged following.
GET LEADS AND DATA
- A co-branded offer or giveaway that collects opted-in emails from your exact market.
- Trackable coupon codes, so you see how many people actually redeemed.
- A retargeting audience built from site visitors, so you can reach them again later.
AIM IT WHERE IT COUNTS
- Show your branding only to the voters in the counties you cover, so none of your spend lands out of area.
- Weave your message into the email drip, split by geography.
PROVE IT WORKED
- Bring your own UTM codes and we will wire them into every link, email, and button so your analytics and ad platform can prove the traffic and conversions came from us.
- A QR code at your booth that unlocks a digital reward and ties your on-the-ground activation to a tracked action.
IDEAS WE HAVE ALREADY SHAPED
When it makes sense, we like to walk in with an idea instead of a blank page.
Put your name on the live crowd meter that helps pick the winner, on the screen and on the stream.
A branded food stop with samples, plus a simple offer that brings in app signups.
Bring real gear on-site for the kids to climb on, and back the elimination rounds.
Own the family area with a first-aid and hydration tent, aimed at your home counties.
A booth and a free-estimate offer that pulls opted-in leads from the counties you cover.
The community goodwill play, with the county map to back it up.
WHAT YOU GET TO MEASURE
Because the site is ours, you do not have to guess whether it worked. Depending on the level, your report can include:
- How many people saw your spot, and how many watched it all the way through.
- Clicks to your page or your offer.
- Time spent on your content.
- Leads captured, with the opted-in list.
- Coupon redemptions, by code.
You get a clear picture of what your money did, not a stack of soft impression numbers.
HOW IT WORKS
A QUICK CALL
Ten minutes. Tell me your goal and your budget.
A SIMPLE AGREEMENT
One page, not twenty. We size the package to fit.
YOU ARE ON THE MATERIALS
We get your name into the emails, the social posts, and the on-site signage before the cutoff.
YOU GET THE REPORT
After the event, you see what your sponsorship did.
QUESTIONS WE GET
BECOME A SPONSOR
Tell me what you want this to do for your business and I will send a one-page plan and a simple agreement. Every level includes tickets to the finale, and category exclusivity goes to whoever signs first.
Traffic and voting figures are current campaign totals and will change as the campaign continues. Grand prize is $6,000, awarded on stage at the live finale on August 23, 2026.
Not a sponsor? Come rock with us anyway.